Getting Out There: The Importance of Public Relations

Getting Out There: The Importance of Public Relations

Your business is ready to go. You’ve got your products, services, and expertise at the ready. But there’s one more thing: how will people find you?

Making yourself known to your customer base is one of the most critical parts of starting a new business or revamping an existing one. More than just advertising, generating buzz around your business can difficult.

The key to gaining interest from the members of the public is simple: public relations. Coming in many forms, a properly executed public relations strategy has the power to take your business to the next level. Check out these 4 quick public relations tips from Vision Marketing.

What is Public Relations

According to the start-up experts at Technori, public relations is any activity that is aimed at keeping your business or brand in the minds of the potential customers. Importantly, the overall goal is to aim for a positive view of your business.

Though similar to advertising, the crucial difference is that public relations almost always involves a third party, such as a media outlet or news platform, promoting your business in some way.

It’s easy to see the impact good PR might have on your business. Imagine, customers hear about your services or products from people or outlets they may already trust.

Make Your Mark

So, how do you do it? The answer is complicated. Much of your PR strategy depends greatly on the nature of your business and your given industry. In general though, as shown in this helpful list from the “For Dummies” series, being creative and building media contacts make up the foundation of a healthy PR strategy.

By carrying over your brand’s creative zeal, publicity gatekeepers such as editors, producers, and directors will instantly become more interested in dealing with your business.

The key: Do things differently and people will notice.

Contact A Public Relations Guru

Of course, you can’t go wrong by contacting a PR professional. Someone who is well versed in the world of media, news, and promotion can not only provide you with advice, but they likely already have a plethora of important contacts for your use.

A personalized, friendly PR Firm like 3Dots is ready to meet your PR needs head on. Led by PR master Helen Myers, the firm has a wealth of experience in TV, Radio, and other platforms. Most importantly, the boutique atmosphere and connections between Helen and her staff mean your brand will get the respect and attention it deserves.

Market Your Business With The Experts

Whether your new or existing business needs online marketing, sales training, or even a new public relations strategy, Vision Marketing is ready to help. With experience in nearly all areas of business development, Ethel Baumberg and her team are excited to take your brand to the next level.

Contact Vision Marketing today!

Building Your Brand: Blogging For Dummies

Building Your Brand: Blogging For Dummies

You’ve built your business. And you’ve even built a beautiful website. What comes next is critical to the success of your brand. Content, or, more specifically, blogging, can be fantastic resource for your brand or business. By filling out your website with blog posts related to the services your business provides, you can make great strides in marketing and customer connectivity.

But how does one begin to blog? Isn’t there more to blogging than words on a web page? For a quick primer on business blogging, check out these 4 tips from the marketing pros at Vision Marketing.

Content Drives Traffic

The most basic component of any blogging effort is the content. This is the written copy that makes up your blog post, along with any media you may include. Aside from being well-written, concise, and free of grammatical errors, it is important to consider several content creation strategies, as seen in this helpful list.

When thinking of blogging topics, you’ll want to make sure your content is related to your business. In addition, you’ll want to be sure that every blog post on your site does something. The purposes of your posts could either be to provide a laugh, give useful information, or even provide business news. Whatever the topic, making your posts purposeful is critical.

Links, Links, And More Links

Aside from creating engaging content, you’ll want to include links to other pages within the copy of your post. Easily accomplished using hyperlinks, providing these “stepping stones” will give your content credibility and aid in ranking when it comes to SEO.

Not all links are created equal, however. Most fall into one of two camps: inbound and outbound links. Inbound links just might be the holy grail of blogging and SEO. These links are featured on other sites and connect visitors to a post or page on your site. While these are difficult to “create,” you can increase the chances that larger and more influential (in terms of SEO) sites will link to your site by creating quality content.

Outbound links are easily attainable. These are links to other sites that you use as references or to provide visitors to your blog with information. You’ll also want to be sure to check the credibility of the sites you are linking!

Timing is Everything

A buzzword within the online marketing community is “evergreen posting.” In short, this refers to the idea that your blog posts should be written to be “evergreen,” or continuously relevant. In theory, this means that information in your blog posts shouldn’t carry the risk of becoming outdated. Relevance is key.

In addition to continuously relevant posts, you’ll also want to sprinkle in some blog posts that directly relate to a given moment. These posts could refer to seasonal promotions or your brand’s take on a current fashion or trend.

A healthy mix of “evergreen” posts and posts related to the current moment will make your blog readable, coherent, and, above all, interesting.

Seek Out A Blogging Expert

Blogging has its experts. Contacting a knowledgeable blogging or holistic marketing firm like Vision Marketing can help your blog become a driving force of your online presence. With effective tools and proven strategies, these blogging professionals can work with you to develop the best blog for your business.

If you want to learn more about website building, blogging, and online branding, contact Vision Marketing today!