Building Your Brand: Blogging For Dummies

You’ve built your business. And you’ve even built a beautiful website. What comes next is critical to the success of your brand. Content, or, more specifically, blogging, can be fantastic resource for your brand or business. By filling out your website with blog posts related to the services your business provides, you can make great strides in marketing and customer connectivity.

But how does one begin to blog? Isn’t there more to blogging than words on a web page? For a quick primer on business blogging, check out these 4 tips from the marketing pros at Vision Marketing.

Content Drives Traffic

The most basic component of any blogging effort is the content. This is the written copy that makes up your blog post, along with any media you may include. Aside from being well-written, concise, and free of grammatical errors, it is important to consider several content creation strategies, as seen in this helpful list.

When thinking of blogging topics, you’ll want to make sure your content is related to your business. In addition, you’ll want to be sure that every blog post on your site does something. The purposes of your posts could either be to provide a laugh, give useful information, or even provide business news. Whatever the topic, making your posts purposeful is critical.

Links, Links, And More Links

Aside from creating engaging content, you’ll want to include links to other pages within the copy of your post. Easily accomplished using hyperlinks, providing these “stepping stones” will give your content credibility and aid in ranking when it comes to SEO.

Not all links are created equal, however. Most fall into one of two camps: inbound and outbound links. Inbound links just might be the holy grail of blogging and SEO. These links are featured on other sites and connect visitors to a post or page on your site. While these are difficult to “create,” you can increase the chances that larger and more influential (in terms of SEO) sites will link to your site by creating quality content.

Outbound links are easily attainable. These are links to other sites that you use as references or to provide visitors to your blog with information. You’ll also want to be sure to check the credibility of the sites you are linking!

Timing is Everything

A buzzword within the online marketing community is “evergreen posting.” In short, this refers to the idea that your blog posts should be written to be “evergreen,” or continuously relevant. In theory, this means that information in your blog posts shouldn’t carry the risk of becoming outdated. Relevance is key.

In addition to continuously relevant posts, you’ll also want to sprinkle in some blog posts that directly relate to a given moment. These posts could refer to seasonal promotions or your brand’s take on a current fashion or trend.

A healthy mix of “evergreen” posts and posts related to the current moment will make your blog readable, coherent, and, above all, interesting.

Seek Out A Blogging Expert

Blogging has its experts. Contacting a knowledgeable blogging or holistic marketing firm like Vision Marketing can help your blog become a driving force of your online presence. With effective tools and proven strategies, these blogging professionals can work with you to develop the best blog for your business.

If you want to learn more about website building, blogging, and online branding, contact Vision Marketing today!

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