Why Should I Be Using Instagram?

Why Should I Be Using Instagram?

There are few, if any, platforms that have changed the digital marketing game quite like Instagram. Since its creation in 2010, Instagram has been providing worldwide users with a tool that allows them to share photos and ultimately curate their lives. It’s grown from a simple photo-sharing app to one of the most essential platforms in any successful brand ’s marketing toolkit. If your brand or business isn’t utilizing Instagram yet, it’s time to catch up. Here’s are just a few reasons why it’s so crucial to include Instagram in your business’s digital marketing strategy.

You Can Reach a Lot of People

Instagram has a lot of users. Over 1 billion worldwide, to be exact. Simply put, including Instagram in your marketing strategy enables you to reach a massive amount of people on a daily basis. If you don’t integrate Instagram into your strategy, your business will miss out on a significant number of potential leads. Instagram’s features also make it possible to specifically target your brand’s demographic, which lets you reach people you otherwise may have missed.

Visual Storytelling Is Key

It’s 2019, and visual storytelling is a critical component of any successful brand’s marketing strategy. With the boom of social media, along with videos and streaming services reigning supreme, our culture is inundated with visual stimulation at almost every waking moment. Research has shown that visual content is 40 times more likely to be shared across social media than other forms of content. If you’re not including your brand in the conversation through visual storytelling, you’re going to be ignored. Also, visual storytelling helps to display a brand’s authenticity, an essential tactic for building trusting relationships with potential customers.

It Can Help Improve Your Strategy

An Instagram marketing campaign is worth more than just the number of leads it may provide. As you share content on Instagram, you can collect data from users. This data can provide you with valuable details about who is interacting and engaging with your content. Information can be obtained from Instagram that you can apply to your current strategy, so you can better target your prime demographic when launching your next campaign.

Don’t waste your time wondering about Instagram’s benefits—let the results speak for themselves, and give it a try. Need help getting started? We’re here for you. Contact us today to find out how we can help you crush your small business Instagram goals.

Digital-Marketing
How to Grow Your Business By Asking Clients for Referrals

How to Grow Your Business By Asking Clients for Referrals

Asking clients for referrals is one of the easiest ways to grow your business. Don’t believe us? According to a study done by the University of Pennsylvania, referred customers are both more loyal and more profitable than other customers. However, asking for a referral is easier said than done, and it can be an intimidating task if you’ve never had to do it before. Luckily, the team at Vision Marketing has much experience with this, and we want to share our best advice with you. Use the following tips as a guide to asking your current clients or customers for a referral, and you’ll be on your way to expanding your client list in no time.

Narrow Your Focus

The first step to successfully asking clients for referrals is to identify which of your clients are most likely to give you a good reference. It’s crucial that you be strategic and ask clients with whom you have a stable relationship with, as opposed to asking everyone you know. Typically, it’s easier to ask long-term clients for referrals since you’ve proven your value to them over time and they’re clearly benefiting from your work (or else they wouldn’t still be working with you!).

Offer Incentives

While bribes should be off the table, don’t be afraid to offer some valuable incentives to your clients in exchange for a referral. For example, you could let your clients know that you’ll provide a 15% discount on a future project if given a reliable reference. As business owners, your clients are likely looking to save money where they can, so an incentive like this can be a big motivator for them.

Make it Easy

Your clients are busy, so you need to make it as easy as possible for them to refer you. If it takes too much of their time, they may not want to be bothered. Instead of merely asking a client for a referral and leaving the legwork up to them, create marketing materials and make the process turnkey. These materials could come in the form of email templates, sample content, or graphics that they can send along to others effortlessly. Another easy way to streamline the referral process is to add a reference button or link on your website. There are many great tools available for this, such as Ambassador or ReferralCandy for this.

Always Say Thank You

Just like with any other business interaction, it’s imperative that you thank your clients for any referrals they give to you, no matter what the outcome is. Failing to show your appreciation is a quick way to kill your chances of getting any additional referrals in the future. Remember, your client took time out of their life to do you a favor; show your gratitude, and they’ll be more likely to refer you again and again.

It may take some practice, but asking clients for referrals is a proven way to grow your client list and expand your business. People want to work with companies they can rely on, and a reference from a trusted source minimizes some of the risk involved in working with someone new. Build up trust with your current clients, prove your value to them, and it’s likely that they’ll happily refer you to other businesses and brands.

Digital-Marketing
Making Your Presence Known: A Quick Guide to Website Essentials

Making Your Presence Known: A Quick Guide to Website Essentials

If you think your business needs a website, you’re probably right.

However, for uninitiated, the plethora of platform options, site styles, themes, and opportunities for communication can be more than a little dizzying. But, with a little web “know how,” a website can be a great tool. To help get you started, here are a few tips from the web marketing experts at Rebel Vision Marketing.

Connections, Connections, Connections

It might sound cliché, but getting in touch with existing clients or prospects is key to your business. This means displaying contact information readily, perhaps even at the bottom of every page. Too, you’ll need to make sure the information is correct! (i.e. no mistakes in email spelling).

Though it might simple, providing contact info and physical address can go a long way to putting yourself on the map in the minds of your customers. You can cement this connection further by providing clear links to social media pages related to your business.

Looks Count

Think about it: you know when a website looks good. Web pages should be easy to read, flow clearly, and relate logically too one another. This means taking extra care to avoid duplicate pages or “dead” links.

It’s worth mentioning that SPELLING MATTERS. Clients can be turned off by a page with obvious errors, no matter how beautiful it may be. Spell check is king.

Make it Personal

Your business is, after all, yours. This personal connection is part of the appeal of any small business, especially one that maintains a web presence. You can increase your site’s “personality” by including an about me section, wherein you might share the origin story of your business. Similarly, you should also make room on your site for clients to share their stories. This can come in the form of a reviews page or testimonial section.

Remember

The most important thing to remember when building a site for your business is that you are building your brand. Increasingly, businesses are first “met” by customers over the web.

Make it a meeting to remember.

Digital-Marketing
Why Do I Need Pinterest?

WHY PINTEREST IS IMPORTANT FOR TODAY’S BUSINESS
(AND WHO SHOULD BE USING IT).

Are you surprised to learn that Pinterest drives more traffic that any other social media site except Facebook? That traffic means sales. Because the steps involved in finding an item and purchasing it are fewer and simpler than on other sites, Pinterest converts fifty percent more browsers into buyers than its rivals. https://www.socialmediatoday.com. In today’s e-tail environment, this is a necessity.

What You Should Know

By march, 2018, Pinterest was the third most popular social media platform among US adults with 200 million monthly visitors. The majority are millennial and women, 29 to 45, a coveted demographic. They are well-educated, suburbanites of above average means, and, they spend more here than on any other social media site. https://www.socialmediatoday.com. Every day, more than two million post pins, according to Hootsuite.com, march 20, 2018. Pinterest users are your buyers.

How It Works

By design, Pinterest creates interest and intent. Browsers don’t buy directly from Pinterest, they select items by clicking on ‘buyable pins’. Information is automatically relayed to the merchant for processing. Every pin includes a link that leads to the source of the image (you). “Links built through images are some of the best links you can acquire when it comes to actual engagement,” according to John Jantsch of Duct Tape Marketing. Pins circulate on social media. Pinterest identified connectivity as essential to social media success and integrates with Facebook, allowing pins to post to the users’ feeds, further enhancing name recognition.

Other Advantages

By establishing a free business account, you gain access to features such as analytics which enable you to identify trends and stay ahead of the curve. By seeing what potential customers are tracking, you have the ability to offer them what they are looking for. Pinterest users are devoted; they spend time there. Your audience is accessible and interested. A presence on Pinterest is free advertising. The integrated format, together with the huge number of users, creates a passive SEO undercurrent that is impossible to ignore. Once buzz about your product starts, it remains in the public eye. Even people with interest in other products will become familiar with your brand name.

If your business relies on word-of-mouth endorsements, name recognition, and visual display to maximize sales, there is no more effective platform than Pinterest. For literally no cost, your business can reach millions of shoppers and reap benefits from exposure that would otherwise be cost-prohibitive. The format is simple and direct, and customers love it. From every perspective, To not take advantage of this program is a missed opportunity. http://www.bfitmarketing.com/blog/

Digital-Marketing
Ratings & Reviews – Understanding Business Feedback

Ratings & Reviews – Understanding Business Feedback

A manicured website. A curated social media presence. Targeted Ads. Everything your business needs, right?

In fact, in today’s largely digital landscape, reviews and customer connections count. With an array of platforms, customers have more chances than ever to voice their opinion.

How Are You Doing?

The most basic advantage of reviews? They let you know how you’re doing. While it might sound simple, your business is often impossible to see from a customer’s perspective.

By fostering an environment that encourages reviews – accomplished partially by you responding to each one – you can receive valuable perspectives on how your business or organization appears to customers, both existing and potential.

Social Branding

More than just valuable feedback, reviews also offer a chance to connect with customers. Indeed, a healthy relationship with your reviews is a big step toward building your larger brand identity.

As discussed here, reviews (especially ones you respond to) lend your business a unique air of credibility, legitimacy, and trust. Readers or even just social media browsers will notice your attempts to connect with customers.

In sum, reviews offer the chance for you to express ideas of attention and customer satisfaction – two very important components of a lasting brand.

Free Advertisement

The dirty secret about reviews? They aren’t usually connected to your website, per se.

While your social media profiles may contain a review section, many reviews are done through 3rd party platforms like Yelp or a service like Angie’s List. This means you are put into direct comparison with your competition.

Herein lies another power of reviews – they can serve as advertisements. Typically, review platforms display lists of businesses ranked by review prestige. If you take steps to ensure largely positive reviews, you can expect to be at the top of the list – meaning more clicks and more customers.

Handling Negative Experiences

No matter how good you are, you can’t please everyone. Negative reviews are going to happen – but the important part is how to handle them.

While it might be tempting to leave negative review or low ratings alone, this is a common mistake. Just as you should respond to positive reviews, negative reviews demand a response too.

In the words of one marketing expert, responding professionally to negative reviews can “turn lemons into lemonade.” The strategy is simple: You can first extend an olive branch by apologizing for the negative experience, offer contact information for further discussion, and close by reassuring the customer that necessary steps will be taken.

By communicating with both happy and unhappy customers, you will create an environment where customers feel valued.

Get Business Help

Reviews and feedback are critical for success and growth – so is proper guidance. The business, branding, and communication experts at Vision Marketing & Consulting can help. With a toolkit of marketers, content creators, and strategists, these pros can help take your business to the next level.

For business tips or to find out more about available services, contact Vision Marketing & Consulting today!

Digital-Marketing
The Big 3: Must-Have Social Media Tools

The Big 3: Must-Have Social Media Tools

Whether you’re a business owner or just a talkative teenager, you’re probably already familiar with the most popular social media platforms. For gym-owners and personal trainers looking to build branding buzz, connect with customers, and engage with local communities, social media is truly invaluable.

But, as many newcomers quickly discover – running a business account isn’t quite as easy as managing a personal profile. From the sheer volume of connections to just deciding when to post – social media can present some tough challenges.

Luckily, 3 new social media tools promise to help you manage the load. For a quick scoop on the possibilities, check out this quick list from the social media experts at Vision Marketing & Consulting.

1. Scheduled Instagram Posts

Visually stunning. Easy to navigate. Tremendously popular. There’s a lot to love about Instagram.

But, if you’re a business owner looking to connect through images, it might be difficult to decide when to post. When are people most likely be active? What about Instagram’s new non-chronological feed algorithm?

To help business owners, Instagram has recently unveiled an extension which allows business accounts to schedule postings for set times. This means that even if you’re unavailable to post on a Saturday morning – you can set the appropriate content to display – whenever!

2. Facebook Pixel

If you’ve invested the time, effort, and money towards a Facebook ad for your business, you might be wondering – how can I be sure it’s working? You aren’t alone!

After years of feedback from frustrated managers of business Facebook accounts, the social media giant has recently released an extension within their ad ecosystem: Pixels.

Very simply, a “Pixel” is code that Facebook can (with your authorization) place on your website. This code allows you to view conversion data, pages visited, and other actions on the part of people who have clicked on your original Facebook ad.

3. ManyChat

One thing to remember about social media: it’s social.

On Facebook, customers both old and new will have questions, comments, and general inquiries headed straight to your inbox. How can you possibly reply adequately to each one?!!

ManyChat, a Facebook chat extension, is a game changer. With your input, the ManyChat team can build a totally customized bot that is able to respond to messages, make posts, and generally interact with others – all on an automated basis! A powerful tool that can be a big boost to consistency and engagement.

Make Your Content Count

Of course, understanding how to best use social media is only the first step towards making a big splash in today’s competitive market. If you want to expand the power of your social media, branding, and general business strategies, you just might benefit from a consultation with an expert.

At Vision Marketing & Consulting, a dedicated staff of experienced business professionals awaits. With combined years of experience in marketing, promotion, and expansion, founder Ethel Baumberg and her team are ready to help you and your unique business succeed. To get started, contact Vision Marketing & Consulting today!