Why Should I Be Using Instagram?

There are few, if any, platforms that have changed the digital marketing game quite like Instagram. Since its creation in 2010, Instagram has been providing worldwide users with a tool that allows them to share photos and ultimately curate their lives. It’s grown from a simple photo-sharing app to one of the most essential platforms in any successful brand ’s marketing toolkit. If your brand or business isn’t utilizing Instagram yet, it’s time to catch up. Here’s are just a few reasons why it’s so crucial to include Instagram in your business’s digital marketing strategy.

You Can Reach a Lot of People

Instagram has a lot of users. Over 1 billion worldwide, to be exact. Simply put, including Instagram in your marketing strategy enables you to reach a massive amount of people on a daily basis. If you don’t integrate Instagram into your strategy, your business will miss out on a significant number of potential leads. Instagram’s features also make it possible to specifically target your brand’s demographic, which lets you reach people you otherwise may have missed.

Visual Storytelling Is Key

It’s 2019, and visual storytelling is a critical component of any successful brand’s marketing strategy. With the boom of social media, along with videos and streaming services reigning supreme, our culture is inundated with visual stimulation at almost every waking moment. Research has shown that visual content is 40 times more likely to be shared across social media than other forms of content. If you’re not including your brand in the conversation through visual storytelling, you’re going to be ignored. Also, visual storytelling helps to display a brand’s authenticity, an essential tactic for building trusting relationships with potential customers.

It Can Help Improve Your Strategy

An Instagram marketing campaign is worth more than just the number of leads it may provide. As you share content on Instagram, you can collect data from users. This data can provide you with valuable details about who is interacting and engaging with your content. Information can be obtained from Instagram that you can apply to your current strategy, so you can better target your prime demographic when launching your next campaign.

Don’t waste your time wondering about Instagram’s benefits—let the results speak for themselves, and give it a try. Need help getting started? We’re here for you. Contact us today to find out how we can help you crush your small business Instagram goals.


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